Which is more than enough for Google to understand that my page is about that specific keyword. The key is to add internal links where they make sense to your high-priority pages. As you can probably guess, the keyword that I’m trying to rank for with that post is “Local SEO”. Basically, these are terms that tend to “show up” next to your target keyword.

Search engine optimization

Many keyword research tools like Semrush and Backlinko display search intent of keywords. Making it easier to understand what users are likely looking for. Search Engine Optimization (SEO) is the practice of enhancing your website to improve its visibility on search engines like Google. Higher visibility in search results can drive more traffic to your site, ultimately helping you achieve your goals—whether it’s generating leads, selling products, or building an audience. In this beginner’s guide to SEO, we’ll walk you through the fundamentals of SEO and how you can get started. This guide is perfect for anyone looking to learn SEO for beginners.

• And when you write a title tag that stands out, you can get tons of clicks (even more than the sites that rank above you).
• To be clear, meta descriptions don’t count as a Google ranking factor.
• Not only will the tactics below improve your search engine rankings, but they also don’t need you to create new content.
• Your goal is to find relevant keywords with high search volumes and low keyword difficulty – an ideal combination of the three most important factors of keyword research.
• Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars.

Generative AI And Social Media: Redefining Content Creation

Another great place to find keywords you already rank for is Search Console’s Performance Report. While not required, we highly recommend you run a crawl of your website in order to highlight SEO issues that may not be obvious. Web analytics gives you information about who visits your site, how much traffic you receive and from where, what pages people visit, how they engage with your content, and more. Your job as an SEO is to quickly provide users with the content they desire in the format in which they desire it.

White Hat SEO is an ethical approach to optimizing your website for search engines. By following established BHS Links guidelines and best practices, it aims to improve your site’s search engine rankings while providing a positive user experience. SEO stands for search engine optimization and refers to using keywords, website structure, and metadata to help your website rank well in a search engine’s results.

And to do that, you want to go after keywords that get a decent amount of searches every month. When I first got started with keyword research, I pretty much ignored the cost per click (CPC). You can usually filter out a good chunk of keywords based on keyword difficulty alone.