That’s why I’ve started to publish content designed to rank for brand names. And if your site publishes better content than your competitors, there’s a really good chance these peeps will link to you too. Which doubles the number of eyeballs, links and social media shares that you get.

How to do SEO: On-page optimization

• The speed at which your website loads and its friendliness towards mobile users are important factors for SEO success.
• Website reputation management services are also popular for websites that have incurred a Google penalty and need to restore their reputation, so that Google will lift the penalty.
• And because QuestionDB focuses on questions that people ask on Reddit, you can find keyword and topic ideas that most other tools won’t show you.

These listings are prime real estate for local businesses, often leading to higher click-through rates and conversions. There are many people today that agree that optimizing for an AI search engine is fundamentally the same as optimizing for a traditional search engine. There’s little case for a new name when even an AI search engine like Perplexity uses a version of Google’s PageRank algorithm for ranking authoritative websites. SEM stands for Search Engine Marketing, which is just another way of SEO Anomaly saying search marketing.

How to Do SEO

Fortunately, when you are beginning, there are basic practices you can take to cover the bases. Following these simple steps will help you avoid common SEO pitfalls, and set you on the path to success. They’ll also provide a starting point to learn the fundamentals, so you can raise your SEO traffic levels to new heights down the road. You may have noticed that things like “ranking” and “traffic” weren’t on the KPIs list, and that’s intentional. If you end up looking for expert help, it’s important to know that many agencies and consultants „provide SEO services,” but can vary widely in quality.

Any time a search was performed, Google would return a page with 10 organic results, each in the same format. There would be no point to links if they didn’t direct searchers to something. Content is more than just words; it’s anything meant to be consumed by searchers — there’s video content, image content, and of course, text. If search engines are answer machines, content is the means by which the engines deliver those answers.

Keyword research involves identifying the terms and phrases your target audience uses to search for information. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords. This is a critical step in SEO for beginners, as understanding the right keywords will guide your entire strategy.

It covers essential on-page tasks without adding unnecessary extras. Majestic has been around for a long time, and it remains a top choice for link intelligence. There might be other tools out there that could fit in this list, but these are the ones that we have tried out for ourselves. This list shows 74 of the best SEO tools that are available in 2025, these are all tools that we have reviewed in the past year. With 55% of households expected to own smart speakers by 2025, voice search optimization is no longer optional. Integrate local insights with a robust website content strategy to drive better engagement and conversions.

An SEO audit refers to the process of analyzing and identifying the factors affecting your site’s ability to rank on search engine results pages (SERPs). Monthly SEO audits help to pinpoint problems with your website that could be impacting performance, staying current, and adapting to changes. Add your relevant H2s, H3s, and further headings using both primary and secondary keywords where applicable. Make sure your content is both valuable and unique for readers, and that it matches their search intent—what they’re looking to get out of visiting the page. They directly answer the questions users are asking and mimic the conversational tone of voice queries.

Search engine optimization has evolved since the days of Jefferson Starship, with Google becoming the leader in the industry. That’s why, when talking about SEO, most people are talking about Google SEO. Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience. SEO is what you do to rank higher on Google and get more traffic to your site. CO—is committed to helping you start, run and grow your small business.