By using machine learning, Google can determine the true intent of the user. Rankbrain gives Google the ability to deliver even more accurate results than with the Hummingbird update. After the Hummingbird update in 2013, Google was able to do a much better job at matching search queries to more relevant results. The Hummingbird update helped Google in understanding search context and intent. The days of bombarding a page with your target keyword(s) are over. Sure, in the past you could easily stuff a page with your target keyword and get away with it by appearing on the first page of the SERPs.

Steps to Create Your Perfect SEO Strategy

Content SEO is part of on-page SEO and involves optimizing the content for your target keywords. If you don’t write your own meta description, Google may extract the text from your page and use it as a meta description. And this, of course, will most probably not look as good as a well-optimized, manually-written description. This can also happen if your meta description is not relevant to the search phrase. In most cases, a very effective way to hit the right search intent is to google the keyword you want to rank for and check the results.

Target Keywords With High Commercial Intent

• It’s also how your specific page information shows up so neatly when someone shares your content on social media.
• People often overlook technical SEO because they believe it’s too complicated.
• Incorporating the target keyword in the alt-text of the image will help your site rank better for that keyword.
• Specifically, journalists looking for stats to include in their articles.

On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query. After implementing on-page SEO techniques it’s useful to review your strategy and monitor results over time to ensure your practices are working. Changes can take a few months to take effect and algorithms change regularly. It’s advisable to look at your SEO rankings routinely even if you rank highly in search.

If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. If search engines literally can’t find you, none of the rest of your work matters. This chapter shows you BHS Links how their robots crawl the Internet to find your site and add it to their indexes. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.

You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1. The better the experience your site provides, the higher your website can rank. Remove or update outdated external links and only link to quality, trusted and authoritative sites relevant to the topic you’re writing about. This will naturally create a strong internal linking structure that is logical and easy for Google (and humans) to follow.

Content Optimization

It’s also a way for people with vision issues to know what’s on the page if they use a screen reader, as they will read out the tag. We’ve put together this simple (but actionable) list of the 12 most important factors. Nowadays you will see a lot of experts and agencies focusing on off-page and technical factors, such as link building and minifying code.

For example, if our target keyword is “ruby chocolate”, then you can see that Google highlights all instances of the term within the results. Essentially, this means that well-written descriptions may be the deciding factor as to whether or not a user clicks through to your website or not. If you’re still not convinced, take it from Google, who say that they should “generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convinces the user that the page is exactly what they’re looking for”.

They can highlight ideas right in the search results for content you could create to help solve those pain points. Reddit, Quora, forums and other online communities are excellent places to find keywords. Even at the free level, Semrush equips you with essential tools for getting started with SEO. Once you see the value, you can always upgrade to unlock even more features. One of the first tools you need in your SEO arsenal is Semrush. Along with getting the right tools in place, you need to understand what you want to achieve with your SEO efforts.

If you’re still feeling stuck, consider bringing on an SEO specialist for further improvement. This is about ensuring the images on your webpage can be understood when someone can’t view an image and by search engines. Search engines can’t view the images on your pages like your visitors typically would, so they rely on alt text descriptions on your webpage to categorize imagery. This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is.

And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays a role in your overall SEO performance, and that includes orphan pages. While these pages may seem harmless at first, they can quietly hold back your SEO potential if left unaddressed. Fixing orphan pages is often a simple process, and it can eventually improve your website’s overall SEO performance if done correctly. But they can harm your website’s overall SEO and Google performance eventually if not addressed properly.