Here, you’ll be able to see where you rank in the AI overview and what other sites are also ranking for that keyword. Although you can do this for free by searching on Google, it isn’t usually reliable. This is because factors like location and search history can affect where you see a page ranking. Using a rank tracking BHS Links tool like Ahrefs’ Rank Tracker is much more accurate.

Top 11 Google ranking factors to prioritize

• Your content might be amazing to human readers, but it also needs to be communicated in a way Google understands.
• These free SEO tricks and tips are all great, but it is important to note that they won’t result in instant views and conversions.
• Consistently evaluating and refining your strategy ensures that your business remains competitive and can adapt to market changes.
• To date, we’ve yet to get a single conversion from that blog post.
• You can take advantage of tools like Semrush’s Position Tracking tool to keep a close eye on your rankings for your targeted keywords.

Ignoring local SEO can drastically reduce visibility and affect customer engagement. Therefore, focusing on these aspects will help your business rank higher and attract more customers. It determines whether your business is a well-known community establishment or virtually invisible. Broken links are bad for the user experience and your SEO efforts.

Monitoring Algorithm Changes and Competitor Analysis

Improving your Google Maps ranking is an important part of your brand’s digital marketing strategy (and we even made a full guide on ways to make money with Google Maps). Using the tips discussed in this article, you can help customers connect with your business, increase your revenue, and gain new customers. Having an intentional Google Maps marketing strategy is a great way to boost the visibility of your local business. Using your Google Maps business listing to its fullest potential is a great way to improve your brand’s search engine optimization overall. Having a higher Google Maps listing can potentially help you boost your sales and overall revenue.

Subsequently, Google reduced the number of displayed local business results from 7 to 3, making local exposure even tougher. However, the algorithm effectively combined Google search results with Google Map searches and set in motion a more cohesive way for websites to rank organically for local searches. Just like the bird it’s named after, the algorithm is instantly recognisable every time a Google results page is displayed. You can see Hummingbird in action at the bottom of Google where other “theme-related” results are shown that do not necessarily contain the keywords from the original search query. Basically, keywords are one of the effective link building tools.

Plus, if you’re still in business – especially after the COVID-19 pandemic – you should also remember to count your blessings. Start by implementing one or two actionable steps this week, such as refreshing content, updating your GBP, or optimizing a page for international audiences. High-quality content that embodies Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) is a cornerstone of modern SEO.