The Quick variation: be it hosting quarterly hack-a-thons, having organization skiing retreats, creating user-friendly characteristics, or holding in-office happy hrs, the folks at have found the most perfect balance between working and playing hard — and it is paid back. Since its 2003 release, this Vancouver-based company went from being a one-person start-up and a new title for the dating market to a team of 75 innovative men and women and another of the very effective sites of the kind.


It would be fantastic to possess a career making it possible to develop revolutionary products that have actually an actual affect individuals schedules, find out something new each day, and even get bobsledding with work colleagues which’re such as your close friends.

At PlentyOfFish, that is just what the team extends to do.

Started in 2003 and fearlessly directed by Internet business person Markus Frind, POF has actually always had a hardworking mindset, dedication to the users, and unique company tradition. And all of with cemented your website as one of the finest and largest in online dating room — with 100 million new users and 50,000 brand-new singles joining daily.

To get some special ideas and personal stories about life at PlentyOfFish, we spoke with three experienced workers from three different divisions — PR Manager Shannon Smith, VP of Revenue Optimization Kim Kaplan, and Director of technology Chris Simpson.

A Diverse & Talented Team of 75 has various Skills for the Table

From marketing to business to tech to HR, the divisions at POF are only as different since folks. Shannon (just who started as a customer solution representative this year and easily relocated up to PR supervisor) stated while there’s not an average version of PlentyOfFish staff member, the main things they’ve in common tend to be their inviting characters and drive to always grasp their work.

„its an entire blend of differing people, and it’s really fascinating observe how well every person will get along,” she said.

It doesn’t matter who you keep in touch with, whether or not they’ve been there for 10 years or 10 days, it’s the information employees acquire from reaching plenty unique folks that’s the concealed treasure regarding the company.

„discover things you merely understand since you’ve been around or because you’ve experimented with it or you recall a conversation — it’s not possible to show that,” said Kim, VP of income Optimization.

And maybe that’s what Kim has liked more — learning from different those who’ve come aboard.

„using the services of Markus and everybody during the last several years has been perhaps one of the most incredible experiences,” she said.

The Optimization Folks Interpret representative attitude to Improve Their particular Processes

Kim, who is been using organization for over seven many years, came across Markus through mutual buddies and joined up with the POF team whenever there were just a couple of men and women on team.

When it comes to everyday existence, Kim along with her staff are go-tos for analyzing information, examining fashions, after which learning what exactly is leading to shifts in individual conduct. A big part of work is A/B evaluation — comparing details like page designs, content, featuring observe what’s executing much better and where there’s area for enhancement.

„that has been the focus within the last few couple of years — split testing item modifications and scaling that away, but typically we view the numbers and ensure we’re constantly relocating an optimistic direction for our center metrics. That’s been a key to our achievements,” she stated.

Developers Use Their Unique Expertise to help make the website Functional & Instinctive

On the technical aspect, Director of technology Chris came on five years before features played a significant part in developing this site’s smartphone apps and expanding that particular staff to 45 powerful. All of them have actually unique areas (age.g., new iphone vs. Android os knowledge) and rehearse those talents to create a confident impact on an individual knowledge each day.

„we try to keep a hands-on method. My personal time typically comprises of using the services of individuals and assisting all of them develop functions without producing some significant fall within profits numbers or modification for the customers,” he mentioned.

Among techy activities the whole business gets taking part in that is outside the box for many of them — but contributes too much to the firm development — could be the quarterly hack-a-thon. For two times workers, if they’re tech-savvy or otherwise not, should create prototypes of features and methods they’ve been wanting to apply on the website.

„Sometimes those tasks get straight into production or they may be the inspiration for future features, hence lets individuals appreciate creativity and check out some thing out they’ven’t attempted before,” Chris stated. „that is an extremely important aspect that keeps all of our society friendly and inventive.”

Office-Wide Activities Build Camaraderie & Establish the POF Brand

The common 9-5, cubicle workplace is slowly passing away out — being replaced by the one that enhances output, promotes work colleagues to reach know one another, and results in more happy folks. Referring to another facet PlentyOfFish excels at.

An Open-Office Concept produces a Fun & Inviting Atmosphere

The irresistible business culture at POF is immediately shown in the office setup — a big open plan where everyone else shuffles their own chairs around every few months in order to spark creativeness and assist various divisions.

There are plenty of seminar spaces — all with spectacular opinions for the Pacific Ocean and hills that surround Vancouver — for larger meetings. There’s also the Aquarium area, which is a residential area space with bean bags for people concentrating on their particular laptop computers and all-hands meetings for talking about business goals and sector events.

And of course there’s a completely stocked beverage and snack bar and additionally 4 p.m. delighted hours every tuesday — that allow staff to speak about what jobs they can be focusing on, weekend programs, or anything else that encourages interactions.

„It’s a very team-oriented environment,” Shannon stated.

Kim included this kind of environment is particularly great for staffers who are fresh to Vancouver and possessn’t established a solid group of friends however.

„Using The individuals it works with, they’ve produced strong securities, that I think is actually indispensable,” she mentioned. „one of the key values is relationships, and it goes beyond the connections we develop on the webpage additionally the men and women we link on a day-to-day basis, even into the relationships we develop internally among our employees.”

Annual Team-Building Outings Turn Colleagues Into Family

To get staff members out of the office and concerning both in other means besides work, PlentyOfFish keeps at the least two business retreats a-year, with activities like ziplining, drink tasting, and scavenger hunts. The newest one was held at Whistler Mountain, where staff invested 2 days snowboarding, eating and consuming, and playing team-building video games.

Even though these activities could possibly get „notoriously rowdy” and competitive, the companionship among everyone over these vacations with each other is a vital factor to building strong and trustworthy connections both in and from the company.

„I managed to get clotheslined by one of the co-workers once. You kind of sabotage one another however in an enjoyable, playful method,” Kim joked. „i can not show exactly what a big difference it can make to possess that quality time with your co-workers outside that day-to-day work scenario.”

Chris went on to say that they start thinking about one another a family, even while the organization is growing, with produced a communicative environment which is casual but expert.

„we do not have lots of rules. We don’t have ready instances to come in and then leave any office, and no person wears a suit. So we enjoy it that way,” the guy stated. „Everybody is motivated to inquire. A few ideas may come from any part for the organization. That’s the part i must say i treasure and wish to maintain.”

This „Work Hard, Gamble rough” attitude Fosters Progress

At any company, you are frequently probably going to be facing difficulties, along with the POF group having those tight-knit bonds, they are able to easily and quickly adapt to any circumstance and over come obstacles together.

„i do believe this really is essential share securities to enable you to navigate and conquer any obstacle as a team rather than individually,” Kim said. „You can have frank conversations and, after the day, discuss your opinions together.”

From Chris’ point of view, it indicates everybody else, specially their fellow techies, changes directions if you need to without missing a defeat.

„if someone else’s been working on some feature and we choose to move on to something else, if every person’s for a passing fancy team and you are communicating, which is OK. We are capable respond really,” the guy mentioned. „no body’s really protective with what they are doing in addition to their work, so there are no secrets and it also indicates we are able to go quickly and adapt quickly.”

A People-Centered Focus results in big Milestones for Everyone

While many individuals have a self-serving perspective at their particular workplace, at PlentyOfFish a success for example individual or one section is a victory for the whole organization. Shannon, Kim, and Chris were actually kind enough to share the their favorite successes.

For Shannon, it was available in 2013, whenever POF amazed a few which found on the webpage with $100,000 to go toward their particular dream wedding ceremony.

„It is fantastic to focus for a niche site that impacts the planet we inhabit such. That you do not usually arrive at start to see the results your projects has on individuals, therefore being able to see this few enjoy and comprehending that we delivered them along was really special,” she mentioned.

Achieving the 100 million authorized member tag and opening the site’s now-leading smartphone programs are two times that decrease in PlentyOfFish background for Kim.

„We became one of the first into the online dating business to cultivate cellular apps including rev up the video game and be among the leading applications inside application Store for online dating. Which was the unidentified and we successfully navigated that,” she stated.

Chris is specially pleased with a number of the circumstances individuals you shouldn’t see that typically, like workers keeping on their own in charge of their particular duties every day — studying that which works and so what doesn’t and applying that to future tasks (when it comes to development team particularly, discover TVs that stream your website real time and program real-time metrics).

„We can get on a challenge as soon it occurs, and now we can cope with it and anticipate dilemmas using places and make certain we are ahead of the game,” the guy mentioned.

Last Thoughts

With its contemporary characteristics and tools, dedication to their people, and friendly spirit, PlentyOfFish does big circumstances for singles therefore the matchmaking sector generally. And it is fantastic to see the folks behind the website basically as fun and down-to-earth while we expected. We have showcased are just some of their tales right here, but POF provides so much more memories to share and produce, so we can not wait to listen to them.