The Short Version: Cornerstone shares and provides top quality men’s toiletry products to 170,000+ customers when you look at the U.K. their shaving items, cosmetic range, hair-loss treatment options, and subscription bins provide guys an opportunity to improve their day programs and groom themselves to appear and feel their very best. If you should be looking for a unique gift for a boyfriend, spouse, grandfather, or brother, it is possible to scan Cornerstone’s personalized razor handles and luxury present boxes for most some ideas.
My personal date and I was indeed matchmaking just for two months when his birthday celebration loomed on the schedule. The guy said i did not need to get him anything, but i needed showing that I cared. So I searched the net for something helpful, pleasurable, and private. After rejecting polo shirts and containers of cologne, At long last settled on a shaving package.
I realized from up-close experience that shaving often irritated my sweetheart’s skin, and he struggled to keep their face silky smooth. We gave him two premium products to create his everyday shaving routine much easier to manage, and then we both reaped the advantages.
U.K. business person Oliver Bridge established Cornerstone in 2014 to guide males and present all of them the shaving and cosmetic services and products to take care of themselves on another amount. This company concentrates on men’s room comfort, health, and peace of mind.
Over time, Cornerstone provides widened their line to feature everything men need to take care of themselves and then make a clean beginning to a single day. Its on line racks function deodorant, hair-loss treatments, moisturizer, multi-vitamins, mouthwash, plus condoms. Foundation operates down a subscription design, so users can modify a delivery schedule and restock their most favorite products thirty days after thirty days or every year.
Foundation provides shipped over 1 million orders so far this present year, plus the crowdfunded company has increased over £8 million.
Vivien Hinds, the PR person for Cornerstone, said the company’s normal customer is a „busy working man who willn’t have time to go right to the shop.” These males vary in get older from 18 to 65, and they enjoy having a quality solution like Cornerstone to their rear.
The true luxury Gift container Can fulfill All Shaving Needs
The Cornerstone staff sets most thought and energy into the products. They will have created cosmetic items that tend to be vegan-friendly and cruelty-free, in addition they’ve produced shaving membership boxes to make it easier for males to keep their restroom cabinets stocked because of the correct materials.
In accordance with Vivien, 92per cent of customers are guys, and 8per cent are women that tend to be buying themselves or on behalf of the males inside their lives.
The Luxury Surprise Set is one of Cornerstone’s hottest items, especially all over vacation trips. The package contains a personalized chrome razor handle, 6 German engineered razor blades, pre-shave scrub, and other sensitive and painful skincare products. The gift ready also incorporates a voucher for a price reduction throughout the consumer’s basic membership purchase. Like that, the present is not just a one-time thing because it can inspire a brand new everyday health regimen.
The Cornerstone registration is not hard to manage online. Consumers can customize the time and items to fit their demands, preferences, and schedules.
„You never have to worry about switching your plan or not having enough stuff or nipping over to the shop,” Vivien mentioned. „it is possible to totally modify it to yourself which simply helps make situations much easier in regards to our users.”
Whether you’re offering your own guy a fully stocked registration box or a razor handle with his initials upon it, you can easily browse foundation’s product line for innovative and good ways to indulge your self or the man. Its completely stocked registration bins, individualized shaver manages, and quality cosmetic products set individual convenience very first.
Design From affiliate Feedback to release brand new Products
Cornerstone has over 170,000 members. Him or her use Cornerstone services and products on a regular basis and supply valuable opinions towards the group. The organization prides itself on being people-powered â in the end, it had gotten the begin through crowdfunding â therefore incorporates customer comments into its manufacturing procedure.
Because the staff aims to release brand new pharmaceutical products, it depends on its members to let all of them know very well what course to take and what kinds of items will resonate the help of its client base.
„we absolutely love this business. First-class services support service is first rate.” â Trustpilot review of foundation
„We utilize all of our users to test new items before we begin them,” Vivian described. „Thus, we know as soon as we carry out produce the last item, we’re generating something that the customers want â not really what we desire or other folks wish. It’s completely member-focused.”
Lots of Twitter evaluations reflect the satisfaction built into these items. „the items themselves are brilliant,” mentioned Stephen A. „i am satisfied to state I’m a portion of the Cornerstone client base, and I’ll end up being purchasing a lot more of their products or services inside my after that package!”
Another Twitter reviewer stated Cornerstone’s shaver is their all-time ideal. „i am shaving for 32 many years, and that I can very confidently say, without the doubt, that shave using the foundation had been the most comfortable and satisfying shave i have had,” the guy mentioned. „i am completely delighted using my option, a determination well-crafted, albeit one I wish I would made way back when.”
Additionally, 74percent of Trustpilot ratings rate Cornerstone as excellent, and another 15% say they may be great. „very refreshing to possess a business that appreciates customer service,” John wrote. „Kindly continue the good work, Cornerstone, and you will have all of our business for quite a while.”
Previously this current year, Cornerstone launched remedies for male erectile dysfunction and hair loss. Seeking the long run, the group intentions to always assist guys across the country by more growing their unique array of health and wellbeing services and products for men.
Foundation presently has numerous tasks planned, yet it continues to hear clients to generate new tactics and pleasure. „We use our very own people’ feedback every step from the means,” Vivien told us. „We pay attention, we adapt, therefore leave members feeling heard and valued.”
A People-Powered business located in main London
Oliver Bridge founded Cornerstone in July 2014 because the guy desired to create one’s early morning shaving schedule a reduced amount of a pain. The guy sat down at his dining room table and developed a plan to have high-quality skin-care and shaving products into the hands for the active Londoner.
Thanks to the energy of crowdsourcing, their company grew fast and turned into probably one of the most prominent and respected self-care product providers into the U.K.
These days, Cornerstone has a team of 24 enthusiastic and vibrant people that are passionate about their mission.
„It really is outstanding company to get results for,” Vivien told united states. „We’re people-powered, therefore we have actually outstanding customer care staff and great fuel.”
Vivien has worked at Cornerstone for nearly 3 years, and she mentioned she likes the work-hard, play-hard culture on organization. Foundation organizes social occasions, including once a week happy hours and mini-golf tournaments which get everybody chuckling and having a good time within their back many hours.
Downline experience the freedom to set their very own hours and home based sometimes. There is hierarchical management system. Rather, folks are dependable to obtain their work accomplished.
The office preserves a friendly environment with songs playing from inside the history while everyone works on view format. Occasionally the organization brings in steak meals or any other treats to boost spirits. During significant sporting events competitions, the Cornerstone staff takes their own laptops into the home, set-up a projector, watching the match while they function.
„its a really fantastic culture and ecosystem to stay in,” Vivien stated. „Because we are reasonably tiny, you will find the influence and how work helps the business. Everyone is known with regards to their time and effort also.”
Cornerstone Delivers high quality items to Your Door
Sometimes it can be difficult to get an excellent gift for an important various other. If you’d like to consider away from polo-shirt package and present him anything he’ll utilize daily, you should look at purchasing Cornerstone membership package for that special man in your life.
A Cornerstone shaving equipment is actually a fun gift suggestion because it enables men to enhance their shaving encounters. My personal boyfriend appreciated my personal attempts to indulge him on his birthday, and he started making use of pre-shave and aftershave products to soothe razor burn from their epidermis. Within a few days, the guy seemed much better, smelled much better, and thought better.
Cornerstone offers a myriad of deluxe toiletry items to assist men look their best to their next date night. When it comes to quality skincare, this company provides the products.
„a big focus for people is ensuring all of our people are content,” Vivien mentioned. „These days individuals are therefore active, therefore we perform whatever we can to make their live simpler by automating the restroom for males, whilst continuing to improve top-quality products.”